• WHO WE ARE •

SAWA connects you to nutritionally rich ingredients straight from the source for a healthier and more balanced life!

THE CURRENT
PROBLEM

THAT'S WHERE
SAWA COMES IN

WHY WE DO
WHAT WE DO

THE VALUES
THAT DRIVE US

OUR STORY

Scientists have estimated that there are 300,000 edible species of plants for human consumption. Yet, we are only cultivating 170 crops on a commercially significant scale. Even more surprising, 75% of our food supply comes from only 12 plants and five animal species. More than 40% of our daily calories and proteins are derived from rice, wheat and maize. 

While this approach is providing us with sufficient calories, studies have shown that consuming nutrient-dense foods is associated with reducing the risk of overeating and diet-related diseases such as diabetes. However, our current agriculture system is still producing foods that are rich in calories but nutrient deficient. 

The continent of Africa is full of amazing nutritional ingredients that can nurture the world. These ingredients can bring wellness and optimal health to consumers in need of a well-balanced diet. 

Imagine consuming nutrients right from the source, feet planted in the richest soil picking the most beautiful fruit and herbs that are yielded by the earth you stand on, sun kissed and meticulously cared for. This is SAWA; a brand that brings Africa’s best ingredients to the lives of its consumers.

Out of the thousands of plants that we neglect and underutilize, many have the potential to supply us with better nutrients. These neglected crops are indigenous or traditional crops that thrive in specific regions of the world. Africa is full of these amazing nutritional ingredients that can benefit the world. They can help to increase the diversification of food production, add new ingredients to our consumption patterns, and supply us with nutrients such as essential amino acids, fibre and proteins.

WHERE IT ALL BEGAN

Pharmacist Ateh Atabong understands the impact Africa’s nutritional plants have on health and wellness, and shares his interest and passion with his good friend Dede Koesah. Dede grew up watching her Mom, a herbalist and entrepreneur, using herbs and natural alternative ingredients from her native Ghana and Togo. She learned as a child of the amazing benefits nature provides for our wellbeing, and having moved to Europe early in her life, greatly missed the ingredients of Africa which were not easy to find. 

Ateh and Dede have both experienced the powerfully life changing effects of the natural ingredients of Africa and it fuels their passion for others to benefit from this source. Their mission is to share Africa with the world in a way that connects us all to its beauty, power, and earthly gifts we call Super Foods.  

Ateh and Dede’s hearts long to see a world healed by nutrition and to give consumers the best the earth has to offer, while drastically improving the economic status of the farmers who honour these products with their lives. 

They are determined to see the influential impact SAWA products will have on its consumers, farmers, and the planet.

MEET THE TEAM

Dede Koesah

COO & Head of Business Development

Ateh Atabong

CEO & Head of Regulatory and Product Development

Shewit Ocbab

Accounting Coordinator